{"id":3194,"date":"2020-10-01T14:53:28","date_gmt":"2020-10-01T14:53:28","guid":{"rendered":"https:\/\/pxlsystechnologies.com\/dev\/ilevel\/?p=3194"},"modified":"2020-10-01T14:53:31","modified_gmt":"2020-10-01T14:53:31","slug":"pinning-hopes-on-ecommerce","status":"publish","type":"post","link":"https:\/\/pxlsystechnologies.com\/dev\/ilevel\/pinning-hopes-on-ecommerce\/","title":{"rendered":"Pinning hopes on ecommerce"},"content":{"rendered":"\n<p>Pinterest has\u00a0<a href=\"https:\/\/www.thedrum.com\/news\/2020\/09\/30\/pinterest-pins-hopes-new-uk-shopping-features\">just announced<\/a>\u00a0that it will \u2018make every pin shoppable\u2019 with a host of new functionality for advertisers. The benefits for fashion brands? You can now use Pinterest to showcase your lines and sell via the same page.<\/p>\n\n\n\n<p>The social media platform, which is popular in the UK, has 400M users worldwide but has been overshadowed by Instagram (especially within fashion). That is all set to change, or least be challenged, by Pinterest\u2019s latest move which includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A new ecommerce functionality that enables consumers to make purchases within a home or fashion pin (directly from a shop tab).<\/li><li>Shopify retailers will get improved ad conversion insights to better gauge the performance of their Pinterest content.<\/li><li>Brands can keep tabs on how audiences traverse the purchase path, from page visits to adding items to cart and, ultimately, the point of purchase.<\/li><li>Permitting ads in more locations.<\/li><li>Lens camera visual search to allow ads within shoppable pins.<\/li><\/ul>\n\n\n\n<p>The result? Fashion brands both big and small can now use Pinterest as a viable&nbsp;shopping platform to drive sales. As Pinterest itself says in a company blog post, \u201cWe\u2019re building a place to browse and shop online, not just a place to buy.\u201d<\/p>\n\n\n\n<p>It\u2019s a good time for fashion brands to take a fresh look at Pinterest \u2013 at a time of increased lockdown, circuit-breakers and restrictions,\u00a0the platform has stood out as a destination for online inspiration. In the UK, searches are up 55% year-on-year and the number of boards is up by 52% over the same period.<\/p>\n\n\n\n<p>Given the current ongoing pandemic, which doesn\u2019t look like it will end anytime soon, the traffic to Pinterest is only set to increase, and so is the volume of sales it generates.<\/p>\n\n\n\n<p><strong>If you haven\u2019t already, it\u2019s time to get onboard.<\/strong><\/p>\n\n\n\n<p>If you are a fashion brand looking at expanding your ecommerce potential, it\u2019s also time to look at i.LEVEL. We have developed a series of integrations and modules that make it quick and easy to maximise your brand\u2019s ecomm potential across a wide range of digital channels \u2013 you can\u00a0<a href=\"https:\/\/www.ilevelsoftware.co.uk\/news\/ecommerce-level-covered\/\">view them here<\/a>.<\/p>\n\n\n\n<p>i.LEVEL, as a single-view stock control system, also gives a complete overview of all your sales channels. It allows you to track clothing and accessories from factory to warehouse, store to customer, website to home address. In short, everything you need to manage your fashion brand in an omnichannel environment.<\/p>\n\n\n\n<p><strong>If you would like to expand YOUR BRAND\u2019S ecomm sales channels, call us now on 1234 761 757 or email\u00a0<a href=\"mailto:info@ilevelsoftware.co.uk\">info@ilevelsoftware.co.uk<\/a><\/strong><a href=\"mailto:info@ilevelsoftware.co.uk\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinterest has\u00a0just announced\u00a0that it will \u2018make every pin shoppable\u2019 with a host of new functionality for advertisers. The benefits for fashion brands? You can now use Pinterest to showcase your lines and sell via the same page. The social media platform, which is popular in the UK, has 400M users worldwide but has been overshadowed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pinning hopes on ecommerce - iLevel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pxlsystechnologies.com\/dev\/ilevel\/pinning-hopes-on-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinning hopes on ecommerce - iLevel\" \/>\n<meta property=\"og:description\" content=\"Pinterest has\u00a0just announced\u00a0that it will \u2018make every pin shoppable\u2019 with a host of new functionality for advertisers. 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